Product Design

Rachel Winchester

Product Design



  1. Agile Design
  2. Inclusive Design
  3. Intentional Design




  1. Content Optimization
  2. Information Architecture
  3. Aesthetics
  1. Agile Design
  2. Inclusive Design
  3. Intentional Design
  1. Content Optimization
  2. Information Architecture
  3. Aesthetics



I am a Product Designer focused on elevating the arts and cultural industries. My passion for art drives me to create digital products that can advance the entire industry, particularly artists themselves. I have been working freelance contracts for over a year. As a freelancer, I enjoy working one-on-one with entrepreneurs, small businesses, and agencies to help them realize their goals and solve their problems.


While studying art history and interpretation theory at Swarthmore College, I strove to learn the impact of business and industry on culture, and vice versa. I even tailored my semester abroad to explore the for-profit Contemporary Art scene in Hong Kong. Since graduating in 2017, I have been gaining work experience in various arts institutions while learning WordPress, user experience design, search engine optimization, and digital marketing.


For my career, I plan to be active in the next chapter of art history by creating digital products with the purpose of cultural development. I want to grow as a versatile and adaptable Product Designer, paying particular attention to ideation and strategy in the design process. The internet has the potential to save the world, and I need to execute designs to reach this goal.




WordPress Philly Meetup

WordPress Meetup Organizer

Helps organize monthly virtual and in-person meetings for the WordPress community in Philadelphia



JerseyPress Community Meetup

WordPress Meetup Organizer

Helps organize monthly virtual meetings between Montclair, Morris County, Central Jersey, and South Jersey WordPress meetup groups



WordCamp Philly 2020

Organizing Committee

Helped organize the annual WordPress conference


  • Hosted the After-Party’s Game Room
  • Created the Digital Workbook

Digital Workbook

A guide for attending a virtual conference, a tool for visitors to make the most out of a WordCamp, and a marketing incentive to get attendees to register before the day of the event

3.2020- 12.2020



UI/UX Career Track Student

User Experience design bootcamp with 700+ hours of hands-on course material, 1:1 expert mentor oversight, and in-depth portfolio projects.

Mastered skills:

  • Information architecture
  • Sketching and wireframing
  • Prototyping and testing
  • E-Commerce and browsing
  • Persuasive and anticipatory design
  • Gamification and behavior change
  • Dashboards and data design
  • Social media and messaging
  • Product lifecycle

Project: Arts Raiser

Website application for artists to raise money, and other types of support, directly from fans

Project: 'Gallery Pal' Design Sprint

Applilcation that improves art exhibition experiences without distraction

12.2019- 3.2020



Digital Marketing Intern

Responsibilities included:

  • Mailchimp email marketing
  • Copywriting & content marketing
  • Google search ads
  • Wireframing, landing page design, and other UX design duties
  • Social media management and content creation on LinkedIn, Instagram, and Twitter
  • General account management and client communications
  • Various front-end development duties using WordPress
  • Various search engine optimization duties

4.2019- 7.2019


Philadelphia Museum of Art

Art Talks - Program Designer & Coordinator

A few days every month, I voluntarily led 30-minute discussions in the galleries with the museum’s security officers as a way to improve institutional inclusion. With a few officers in a gallery at a time, I started discussions by posing a question or giving a topic and letting the conversation lead where it may. We covered issues of race, class, age, and gender. While keeping the conversation constructive, I introduced new ideas, information, and theories that I have learned in my time as an art history major, museum studies intern, and visitors services employee. They shared their insights from working in the galleries observing the museum and it’s visitors everyday. 


  • Inclusion within the institution: allow the officers (Allied Secuirty contractors) to take part in art-related activities with museum staff
  • Increase officers’ ability to answer visitors’ questions
  • Activate the collection
  • Recognize the officers’ artistic and intellectual interests
  • Teach the officers topics in museum studies, art appreciation, and art interpretation
  • Provide the officers with an accessible point-of-contact in the museum

“Rachel’s Art Talks was a great and very informative program that allowed security officers to learn about the art they protect. It also provided a way for officers to engage with visitors and enhance their experience.”

– Larry Jay Reason, Allied Security Supervisor

5.2019- 12.2019


Philadelphia Museum of Art

Audiovisual Assistant

Assisted the audio visual department with special events and presentations as needed.

8.2018- 12.2018


Fabric Workshop and Museum

Finance Intern

Assisted the controller and executive administrator with managing accounts, compiling data reports, preparing for the annual audit, and executing accounts payable & payroll.



ILX Group

Project Management Exam Prep

Completed a virtual learning program based on the PMBOK® Guide (Project Management Body of Knowledge)

  • Covers how to work as an informed member of a project team undertaking a variety of project management roles
  • Covers how to examine and analyse the inputs, tools and techniques of the processes and knowledge areas of the PMBOK® Guide
  • Fulfills the eligibility requirement for the PMP examination to complete the required 35 contact hours of formal education




Search Engine Optimization Courses

Completed 3 courses in Search Engine Optimization:

  • Introduction to Search Engine Optimization
  • Search Engine Optimization Fundamentals
  • Optimizing a Website for Search

3.2018- 3.2019


Institute for Contemporary Art
at the University of Pennsylvania


Worked with artists and curators to design and lead tours for private groups and UPenn students.


  • Cauleen Smith: Give It or Leave It
  • Ree Morton: The Plant That Heals May Also Poison
  • Suki Seokyeong Kang: Black Mat Oriole
  • Tag: Proposals on Queer Play and the Ways Forward (Group Show)
  • The Last Place They Thought Of (Group Show)



Google Skillshop

Google Search Ads

Completed virtual training courses:

  • Google Ads Display
  • Google Ads Search
  • Shopping Ads
  • Google Ads Mobile
  • Google Analytics Individual Qualification



Google Analytics Academy

Google Analytics

Completed virtual training courses.

Google Analytics for Beginners:

Advanced Google Analytics:

Google Analytics for Power Users:



Philadelphia Museum of Art

Visitors Services Employee


  • Worked directly with daily visitors in all 5 museum locations, including the main building, Rodin Museum, Perelman Building, and two historic houses
  • Represented and promoted the museum by maintaining a high quality of visitor experience
  • Worked to meet revenue and membership sales goals
  • Assisted with Special Events as needed
  • Worked closely with other departments in the museum, especially Education, Group Sales, Special Events, and Security

2013- 2017


Swarthmore College

B.A.: Art History

Thesis: Cracking Visual Codes: How Nick Cave’s ‘Soundsuits’ Critique Commodification in African-American Art

Minor: Interpretation Theory

  • Read What is Interpretation Theory blog post by Rachel Winchester on SwatStories.com, A Swarthmore Admissions Blog:


  • Chester Community Fellowship – Received funding to run an arts summer camp in Chester, PA



  • Manager and videographer for the women’s soccer team
  • Mentor/Tutor at the Blueprints program for high school students in Chester, PA
  • Tour guide for the college Admissions Office and Athletics Program


Activities and Societies:

  • Orchestra Percussionist 
  • Classical Guitar Lessons
  • Gamelan Semara Santi (Balinese percussion ensemble)
  • Swarthmore’s African-American Student Society (S.A.S.S.)
  • Mariachi Band
  • Club Soccer

8.2016- 12.2016


University of Hong Kong

Visiting Student


  • Hong Kong’s Economic Growth: a modernisation and internationalisation miracle
  • Art, Politics, and Society in Modern China
  • Cultural Policy: a complex marriage of business, politics, and culture
  • Buddhist Art and Architecture
  • Chinese Buddhism and Ritual




  • UX Research
  • High-Fidelity Mockups
  • Usability Testing
  • Interface Design
  • Prototyping
  • Graphic Design
  • Information Architecture
  • Wireframing
  • Copywriting


  • Entrepreneurship
  • Intrapreneurship
  • Project Management
  • Public Speaking
  • Customer Service
  • Search Engine Optimization
  • Digital Marketing
  • Strategy
  • Data Visualization



  • Figma
  • Mailchimp
  • Google Analytics
  • Balsamiq
  • WordPress
  • Elementor
  • Hootsuite
  • Slack


  • Asana
  • Google Ads
  • Shopify
  • Excel
  • Trello
  • Adobe XD
  • Miro
  • Photoshop



  • Virtual & Augmented Reality
  • Internet-of-Things
  • Blockchain
  • Artificial Intelligence
  • Performing Arts
  • Internet Art
  • Finance


  • Critical Theory
  • Music
  • Mathematics
  • Religion
  • Fashion
  • Architecture
  • Soccer

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