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Page Builder Summit | February 20-24th, 2023 | Virtual | |
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Reclaim Open | June 5-7th, 2023 | In-person | |
WordPress Los Angeles | June 15th, 2023 | Virtual | |
Indy Hall | October 5th, 2023 | Virtual | |
BlackPress Meetup | October 25th, 2023 | Virtual |
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Why your next presentation
needs to be a webpage
Rachel Winchester
Product Designer
“Building Value with the Web”
When you think of the word "page,"
what comes to mind?
Rachel
Winchester
Images shown 1-by-1 in sequence
Predates the mass adoption of the internet
Cloud-based software
Rachel
Winchester
Slide Decks, Slide Shows, and PowerPoints are tied to a time when content was static and contained in finite pages.
We navigated through content by moving from slide to slide, page to page. We had to “turn the page” or hit “next.”
Transitions have always been a problem with visual storytelling, but now there are modern solutions.
“The Horse in Motion”
Eadweard Muybridge
1878
As transitions get smoother, content becomes seamless.
Today, we can present content in a way that matches how we naturally view and experience the world.
Rachel
Winchester
Digital video is made of images displayed in rapid frequencies.
Graphics Interchange Format
Not only has content evolved drastically, but so has the way we interact with it.
Times have changed.
It’s time to “transition” into the future.
(Pun #1)
Webpage presentations fit in with today's visual culture. They match how we naturally view and experience the world.
Let's all get on the same "page" now...
(Pun #2)
Think about content
in terms of:
“frame”
“window”
“feed”
“viewing area”
“canvas”
Think about interactions
in terms of:
“scroll”
“zoom”
“swipe”
“click”
“pinch”
Rachel
Winchester
Depending on the frame rate of a video or GIF, it can look choppy or smooth,
A.k.a.: “Viewports”
Rachel
Winchester
“Scrolling” is so enjoyable for us, it’s practically addicting!
Some advantages of
webpage presentations:
You can do everything you can do with PowerPoint, and so much more.
Potential issues to be aware of,
and how to get past them:
Page Builders & CMS
My tutorial:
> The Case for Elementor: Working Solo as a Product Designer
Other options:
Rachel
Winchester
Rachel
Winchester
Use your cursor like a laser pointer, and say each interaction you take.
Not every interaction is obvious to your audience.
Clean up your browser window by hiding the bookmarks bar and closing unnecessary tabs.
Use a lot of white space.
Stay away from unnecessary and distracting elements.
Make something visually appealing to your audience. Express yourself and your brand in creative ways.
Have fun with your designs!
Composition and storytelling will always matter the most!
Think, “How can a webpage format tell my story better?”
I appreciate your feedback and any tips for improvement:
DEATH
TO
SLIDE
DECKS
Why your next presentation
needs to be a webpage
Visual Webmaster, L. L. C.
Contact: email@visualwebmaster.com
Calendly (book a call): /VisualWebmaster
LinkedIn: /Winchesterachel
YouTube: @VisualWebmaster
Twitter / X: @VisualWebmaster